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As a graduate of Fashion Marketing at the university of Manchester I have gained invaluable
knowledge which I will take with me along my career journey. Whilst studying at university I
volunteered to work at The Cheshire Fashion Week event which is where my love for events
began. Fashion related event planning and management is what I wish to pursue which is
why I decided to develop a strategic marketing plan based on events. My chosen piece of
work displays my strategic brand development project which focused on building brand
loyalty through pop-up events. I enjoyed creating this piece of work as it helped me gain a
greater insight to how events impact their audience and the stages in which are essential in
planning and managing a successful event.
Contact details;
Email: abbierosepoole@gmail.com
Linkedin: Abigail Poole
Instagram: abirosepoole
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